Our Story

epoints is an international customer loyalty and marketing company. Since 2003, we've created and managed loyalty programs for thousands of businesses around the world - from local restaurant and retail shops to larger international brands. Our commitment to our client Partners is simple - we help them increase their sales and profits through the strength of their most valuable assets:
Their Customer and their Brands.

By using an epoints card, consumers can earn points quickly, and redeem them easily (in real time and on-site at stores) for anything from household groceries to cell phone minutes to a package trip, and airline ticket. But epoints does more than just providing merchants with inclusion into a loyalty program that truly appeals to consumers, it also provides them with business intelligence on their actual customers – a major value in today’s market place.

Born and raised in Amman, epoints founder and CEO Marwan Said graduated from Xavier University in the USA in 1988. Following his graduation, Marwan returned to Jordan in his family business, then called The Jordan Educational Company.

He applied his financial background to managerial roles for the company, which provided office and banking equipment. From 1990-2003, Marwan was driving force in restructuring and rebranding of company into the OFFTEC Group, a holding company comprised of separate entities. Under those businesses, Marwan expanded OFFTEC’s reach into Office Equipment, Banking Technologies, Software Applications, IT Infrastructure & Security Solutions, Physical Security Solutions, and Office Furniture.

By the time he was 37, Marwan Said had already found much success leading OFFTEC and growing its portfolio, and he was in the market for a new challenge. Intrigued by his wife’s willingness to go out of her way to shop at an inconveniently located supermarket because of its strong rewards system, Marwan noticed that loyalty programs change behaviors and decided that loyalty programs presented an interesting business opportunity to pursue.

Marwan spent the following months working diligently on a business model and technology platform, with support from OFFTEC software development experts in creating the software, hardware, and networking solutions that would ultimately become the backbone of his new business.

Founded by Marwan Said in 2004, epoints is based on a unique B2B & B2C business model that leverages information gained from cardholder transactions into business intelligence and targeted marketing campaigns making it the first company of its kind.

Marwan’s vision for epoints at the beginning was to create a point-based open network loyalty program that could easily grow to include a wide network of outlets at which consumers could accrue and redeem “points”. Shortly after launching, Marwan recognized that the direct clients for his business were the merchants opting into the epoints network, so epoints was restructured in a way to deliver previously unheard-of benefits to its partner members, such as managing loyalty programs, serving Closed Networks, Open Coalition Networks, Hybrid Coalition Network, all supported by consumer analysis reports from the epoints cardholder database to provide direct marketing services to its partners. Although consumers would be the indirect beneficiaries of the program, Marwan Said saw the business as primarily adding value to businesses, who would receive an outsourced option for encouraging consumer loyalty.


OUR TEAM

MARWAN SAID
Founder & CEO

MARWAN SAID

Founder & CEO

Marwan is an experienced entrepreneur with over 20 years’ experience in starting, building and managing successful businesses. In 2004, Marwan founded epoints and established its operation in 6 countries.

In 2010, Luxury Publication selected Marwan as one of Jordan’s Top Business leaders. In 2011, Marwan was selected as a finalist in earnest & Young Entrepreneur of the year. During the same year, Marwan was selected as one of Jordan’s Business Role Models. In 2012, Marwan moved with his family to the USA to establish epoints USA.

Marwan is a graduate of Xavier University.

TODD BERARDELLI
Territory Manager - USA

TODD BERARDELLI

Territory Manager - USA

Todd has spent the past 12 years building, leading, and restructuring highly successful solution based sales teams in the publishing, direct response, and the marketing services industries.

He started his career in 1989 as a financial analyst with R.R. Donnelley & Sons Co. After transitioning into sales, he was recruited into key sales leadership roles where he restructured large national sales teams, built enterprise-wide cross-functional teams, and implemented complex sales organization re-designs.Todd holds a B.S. in Economics from Illinois State University and completed the Executive Program in Strategic Sales Management at the University Of Chicago Graduate School Of Business.

SAIED BADARO
Territory Manager - MENA Region

SAIED BADARO

Territory Manager - MENA Region

Saied is an experienced entrepreneur with over 15 years’ experience in starting and building successful businesses to leadership positions in Loyalty, Business to Business, Printing and Retail sectors. He brings a strong understanding of the Arabic culture in the Middle East and a strong international network of contacts related from the current epoints network across all key sectors such as fashion, supermarkets, mobiles, restaurants and fine dining as well as fast food.

Saied is a graduate of Xavier University.

AMR ELNEMS
Territory Manager - Egypt

AMR ELNEMS

Territory Manager - Egypt

Amr has years of leadership experience, managing teams at some of the most prestigious companies in Egypt. Previous positions include Sales Manager at IBM. His deep understanding of the Middle East markets enables a great authority and considerable empathy to the needs of both clients and team combined.

RAED KHANJI
IT Director

RAED KHANJI

IT Director

Raed is responsible for the development and execution of the epoints software applications, development and controls. Raed is an analytical thinker who constantly demonstrates his ability to design, manage and improve the epoints system in both hardware and software environments. Raed has been with epoints since its inception. He has overseen the successful deployment of what is a very complex system that delivers very high user value.

Raed has a BS in Computer Science and MBA from Lancaster Management School England.

MUNIR KHADER
Business Intelligence Analyst

MUNIR KHADER

Business Intelligence Analyst

Munir has over five years of experience in loyalty systems through working with epoints. As an Analyst, Munir is responsible for preparing a wide range of reports for our marketing concierge staff as well as our partners through proper monitoring and analysis of data gathered from the system. Munir is able to prepare the most complex reports through his gained experience of data sorting and analysis.

His experience in analyzing data for multiple industries has made him well qualified in dealing with all sorts of merchants.