By using an epoints card, consumers can earn points quickly, and redeem them easily (in real time and on-site at stores) for anything from household groceries to cell phone minutes to a package trip, and airline ticket. But epoints does more than just providing merchants with inclusion into a loyalty program that truly appeals to consumers, it also provides them with business intelligence on their actual customers – a major value in today’s market place.
Born and raised in Amman, epoints founder and CEO Marwan Said graduated from Xavier University in the USA in 1988. Following his graduation, Marwan returned to Jordan in his family business, then called The Jordan Educational Company.
He applied his financial background to managerial roles for the company, which provided office and banking equipment. From 1990-2003, Marwan was driving force in restructuring and rebranding of company into the OFFTEC Group, a holding company comprised of separate entities. Under those businesses, Marwan expanded OFFTEC’s reach into Office Equipment, Banking Technologies, Software Applications, IT Infrastructure & Security Solutions, Physical Security Solutions, and Office Furniture.
By the time he was 37, Marwan Said had already found much success leading OFFTEC and growing its portfolio, and he was in the market for a new challenge. Intrigued by his wife’s willingness to go out of her way to shop at an inconveniently located supermarket because of its strong rewards system, Marwan noticed that loyalty programs change behaviors and decided that loyalty programs presented an interesting business opportunity to pursue.
Marwan spent the following months working diligently on a business model and technology platform, with support from OFFTEC software development experts in creating the software, hardware, and networking solutions that would ultimately become the backbone of his new business.
Founded by Marwan Said in 2004, epoints is based on a unique B2B & B2C business model that leverages information gained from cardholder transactions into business intelligence and targeted marketing campaigns making it the first company of its kind.
Marwan’s vision for epoints at the beginning was to create a point-based open network loyalty program that could easily grow to include a wide network of outlets at which consumers could accrue and redeem “points”. Shortly after launching, Marwan recognized that the direct clients for his business were the merchants opting into the epoints network, so epoints was restructured in a way to deliver previously unheard-of benefits to its partner members, such as managing loyalty programs, serving Closed Networks, Open Coalition Networks, Hybrid Coalition Network, all supported by consumer analysis reports from the epoints cardholder database to provide direct marketing services to its partners. Although consumers would be the indirect beneficiaries of the program, Marwan Said saw the business as primarily adding value to businesses, who would receive an outsourced option for encouraging consumer loyalty.